Click-Through is the act of clicking on a link, a banner or other ad, which takes the user through to the advertiser's Web site. Used as a counter point to impressions to judge the response-inducing power of the link. A click-through is registered whenever a viewer clicks on that link or banner ad. This measurement is important to determine whether an ad is successfully getting traffic. To determine the click-through rate, you have to divide the number of responses by the number of e-mails you have sent (multiply this number by 100 to express the result as a percentage).
This is a very simple PHP script you can place on your server to start tracking click-through in seconds. It is called 'click.php'. Look at the readme file in order to know how it works. This script is really simple and easy to modify in order to include more features. Currently it tracks clicked URLs so you can know which ones has been clicked and how many times.
This script is being offered as FREEWARE. It may be used and modified free of charge for personal, non-profit and academic as long as all copyright notices, and headers remain intact and unmodified in the source.
Use outside of these conditions requires a registration fee of $10 US.
Commercial use must register the script for a one time fee of $10 US.
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