Today I want to show you how to send personalized mass emails and how to make your e-mail messages much more effective. All you have to do is composing a message as if you were sending it to one person only. It is quite logical, but you really need to change your mind. Think you are communicating to one person only. Your message has to look like it is coming from a real person and every single recipient on your list should strongly believe your message is a message addressed personally to him or her. A common mistake is composing …